Newspaper Ad Revenues Continue to Plummet

Do you buy local advertising for your Bensalem business? Are you still among the shrinking number of businesses buying ads in the local paper? Look at this staggering graphic showing how newspaper ad revenue is the lowest it’s been since 1950!

newspaper

The world of marketing and advertising has changed dramatically since Y2K, when Internet usage became more widespread in the United States. With the proliferation of smart phones and mobile devices like iPads, Kindles and other tablets, consumers are much more likely to research their purchases of goods and services through the Internet, where smart marketers and small business owners are flocking to reach those consumers.

If your business is trying to reach Bensalem residents, we can help. Please contact me to learn more at megan@bensalemcomfort.com.

 

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